Hill & Sons is a packaging and branding project for a craft beer company. The designs take their inspiration from unearthly and eerie characters to portray their unique flavours. 

I chose to go the quirky route with this project because I think that it’s a fun way to portray a brand who has unique products/services where that experimentation is allowed. 

This is another project that I did all of the illustrations for. I drew the line work in illustrator and then added colour, shading and highlights in Photoshop. I used a range of brushes to get different textures and blending techniques. I also added colour to the line work to give it more of a realistic kind of look. Each illustration represents the flavour of the beverage and enhances the brand with its unique illustration style. 

 The brand mark for this project plays an important role, not only as the brand’s identity, but as part of the scenery in each artwork on the beer cans by being used to portray the moon. The crow is part of the brand because it symbolizes intelligence and freedom, while also bringing in that quirkiness. The tagline for Hill & Sons is “calm your feathers” which further enhances the the brand’s uniqueness and grounds the identity.